The Hyundai HDC-2 Grandmaster concept has been unveiled at the 2018 Busan motor show

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The Hyundai HDC-2 Grandmaster concept has been unveiled at the 2018 Busan motor show, which will provide a “more detailed blueprint” compared with the HDC-1 Le Fil Rouge sedan concept revealed earlier at the Geneva motor show.

Vice president SangYup Lee said Hyundai is “Making a big step forward in terms of design with the Hyundai Look strategy, we will move towards becoming a brand that customers can really relate to emotionally”

“Moving on from being a brand that provides a great value, we will aspire to also become a brand that is widely beloved by our customers.”

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